Impact on Entertainment

Homogenisation

Less variety of local entertainment

Example

• France voiced concerns over American films dominating the European film industry
• France places restrictions on foreign media
  • 40% must be in French
  • Programmes of non-European origins must not exceed 40% of programs screened in the country

Link

• Countries around the world are banning and placing restrictions on American programs
  • To keep local entertainment preserved and flourish

Hybridisation

Local and foreign films cultures blend, creating unique combinations

Example

• Kong Fu Panda
  • Incorporates elements of Chinese martial arts culture into an American film
• Walt Disney
  • Incorporated Chinese Legend of Mulan into an animated film in 1998
    • Became a instant classic
  • Live-action remake of Mulan in 2020

Link

• Provides consumers with a unique experience
• Consumers can enjoy the beauty that both countries have to offer in terms of their culture
• Allows local culture to have a place in foreign films
  • Alleviating fears that foreign films will undermine local entertainment